Amazon Is Making 'Millions More' Kindle Fires Than Originally Expected After Huge Demand

jeff bezos kindle fire

Photo: Steve Kovach, Business Insider

Amazon is ramping up production on its new Kindle Fire tablet after seeing a huge demand, according to the company’s earnings report.In a statement, Jeff Bezos said Kindle Fire pre-orders are causing Amazon to increase capacity and produce “millions more” tablets than it had originally planned.

The Kindle Fire launches on November 15 for $199.

It seems like we finally have a viable competitor to the iPad. This is the first time we’ve seen a tablet manufacturer talk about producing “millions” of new tablets due to high demand.

By some estimates there are as few as 3.4 million Android tablets out in the wild.

Find out more about Amazon’s Q3 earnings report here >

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