The most valuable brand in every state

Sundry Photography/ShutterstockAmazon is the most valuable brand from Washington — and the entire United States.
  • Brand Finance recently identified the most valuable brand from every US state.
  • Amazon is the most valuable from Washington state, as well as the most valuable brand in the entire US.
  • Other brands on the list include Nike in Oregon, Apple in California, and Marlboro in Virginia.

Amazon is officially the most valuable brand in the United States.

That’s according to Brand Finance, a brand consultancy firm that released its annual list of the strongest brands in the US in June.

Brand Finance defines brand value as the collective value of a company’s trademarks, including names, logos and designs, which create “distinctive images and associations in the minds of stakeholders, thereby generating economic benefits.”

Amazon dethroned Google to take the top spot this year, and Apple overtook Google as well to become the most valuable brand among companies from California.

Below is a map of the most valuable brand in every state, from Nike in Oregon to FedEx in Tennessee. States without a brand in the top 500 are not listed.

The most valuable American brands in each stateJenny Cheng/Business Insider

Alabama — Regions Financial Corp.

Wikimedia Commons

Brand value: $US1.8 billion

National rank: 372


Arkansas — Walmart

Brand value: $US61.5 billion

National rank: 8


California — Apple

Brand value: $US146.3 billion

National rank: 2


Colorado — Dish Network

Brand value: $US3.4 billion

National rank: 210


Connecticut — Spectrum

Spectrum

Brand value: $US13.4 billion

National rank: 49


Delaware — Du Pont

Brand value: $US2.7 billion

National rank: 257


Florida — Publix

Brand value: $US6.5 billion

National rank: 101


Georgia — Home Depot

Brand value: $US33.7 billion

National rank: 11


Iowa — Rockwell Collins

Brand value: $US1.8 billion

National rank: 373


Idaho — Micron Technology

Brand value: $US4 billion

National rank: 178


Illinois — McDonald’s

Brand value: $US24.9 billion

National rank: 24


Indiana — Anthem

Brand value: $US10.1 billion

National rank: 61


Kansas — Sprint

Justin Sullivan/Getty ImagesKansas — Sprint

Brand value: $US7.5 billion

National rank: 89


Kentucky — Humana

Bloomberg via Getty Images

Brand value: $US9 billion

National rank: 68


Louisiana — CenturyLink

SIPA

Brand value: $US7.1 billion

National rank: 93


Massachusetts — General Electric

Brand value: $US32 billion

National rank: 16


Maryland — Lockheed Martin

Isaac Brekken/Getty Images

Brand value: $US8.3 billion

National rank: 74


Michigan — Ford

Brand value: $US17.3 billion

National rank: 39


Minnesota –UnitedHealthcare

Bloomberg via Getty Images

Brand value: $US18.6 billion

National rank: 34


Missouri — Bud Light

Brand value: $US7.4 billion

National rank: 90


North Carolina — Bank of America

Brand value: $US33.3 billion

National rank: 12


Nebraska — Union Pacific

Brand value: $US7.9 billion

National rank: 81


New Hampshire — Timberland

Tim Boyle/Getty Images

Brand value: $US1.4 billion

National rank: 434


New Jersey — Johnson’s

Brand value: $US17.7 billion

National rank: 37


Nevada — Wynn Resorts

Brand value: $US3.1 billion

National rank: 233


New York — Verizon

Spencer Platt/Getty Images

Brand value: $US62.8 billion

National rank: 7


Ohio — Pampers

Tim Boyle/Getty Images

Brand value: $US6.3 billion

National rank: 105


Oklahoma — Devon

Shutterstock/4kclips

Brand value: $US2.2 billion

National rank: 317


Oregon — Nike

Getty/Drew Angerer

Brand value: $US28 billion

National rank: 21


Pennsylvania — Xfinity

Comcast

Brand value: $US26.1 billion

National rank: 22


Rhode Island — CVS

Joe Raedle/Getty

Brand value: $US20.6 billion

National rank: 30


Tennessee — FedEx

Joe Raedle/Getty Images

Brand value: $US18.2 billion

National rank: 35


Texas — AT&T

Brand value: $US82.4 billion

National rank: 5


Virginia — Marlboro

Brand value: $US30.5 billion

National rank: 18


Washington — Amazon

David Ryder/Getty Images

Brand value: $US150.8 billion

National rank: 1


Wisconsin — Kohl’s

Business Insider/Jessica Tyler

Brand value: $US4.2 billion

National rank: 172

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