Amazon just revealed its best-selling Black Friday item that helped it dominate sales online

  • Amazon’s online sales on Thanksgiving weekend beat out all other competitors by a wide margin.
  • According to Amazon, most of its best-selling items were its devices, like the Echo.

Amazon is seeing green.

The company said on Tuesday that its devices took the top spot in sales over Thanksgiving weekend.

“Customers purchased millions of Amazon’s Alexa-enabled devices this weekend, and Alexa devices were the top sellers across all of Amazon,” David Limp, Amazon’s head of devices, said in a press statement.

The Echo Dot, Amazon’s cheapest device with its voice assistant, Alexa, was Amazon’s best-seller globally across all categories – and it was on sale over the weekend for $US30, the cheapest it has ever been.

Other best-sellers included the new Fire TV Stick, the new Amazon Echo, and the Fire 7 tablet, the company said.

The device sales propelled Amazon to a strong Thanksgiving weekend overall.

Amazon accounted for 45% of online transactions among 50 top retailers on Thanksgiving and 55% on Black Friday, an analysis by Hitwise found. As of Monday, Amazon was on track to take about half of all online sales over Thanksgiving weekend, according to research by GBH Insights.

People spent a record $US6.59 billion online on Cyber Monday, $US5.03 billion on Black Friday, and $US2.87 billion on Thanksgiving Day, according to estimates from Adobe Analytics. Given these figures, it’s not hard to make a rough guess about the billions Amazon raked in over the holiday weekend.

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