Parents are furious after an Amazon ad ‘kills Christmas’ by implying Santa isn’t real

A screenshot from Amazon UK’s ‘Toys & Games’ commercial. Youtube/Amazon
  • An advertisement running in the UK shows a parent hiding Amazon packages from his children.
  • People online are accusing Amazon of showing that parents, not Santa, get gifts for children.
  • Amazon said that the presents “are just a few extra to give a little love from parents.”

Apparently, all it takes to ruin Christmas is 30 seconds.

Some parents in the UK are mad about an Amazon advertisement that, according to them, erases Santa from the Christmas narrative.

The ad shows a dad getting a stack of Amazon packages — presumably holiday gifts — from a delivery person, then sneaking past his kids to hide them. Parents are saying that this makes it obvious to kids watching the ad that parents — not Santa — buy Christmas gifts. The ad only aired in the UK market.

Parents are venting their frustration over the new ad.

In a statement to The Sun, one parent wrote: “So it’s Amazon that delivers Christmas is it? Disgusting that kids who believe in Santa are shown their dad running about with Amazon presents.”

The parent added: “This kills Christmas.”

Parents have made similar sentiments online. A now-deleted tweet by user @sophie21white reads, “Thanks @amazon for your advert my 3 year old is asking why the man is hideing [sic] with presents, asking if he’s Santa.”

Others include:

Amazon Christmas Advert
Amazon Christmas Advert
Amazon Christmas Advert

In a statement to The Sun, an Amazon spokesperson gave parents an easy out, should their kids have any questions.

“Father Christmas and his elves are no doubt working around the clock to get presents to girls and boys around the world. These are just a few extra to give a little love from parents.”