- Aman Resorts is coming to Miami in 2023, the company announced Wednesday.
- The luxury resort chain, known for its wellness offerings, will open on Miami Beach and will include private branded residences in addition to the hotel, unlike past Aman resorts.
- Aman Miami is part of the company’s push into urban US settings; Aman New York is scheduled to open in late 2020.
- The chain currently only has two locations in the US:Amangani in Jackson Hole, Wyoming, and Amangiri in Utah.
- The announcement of the upcoming Miami location comes as wealthy New Yorkers and tech CEOs are moving in droves to the Florida city for the tax benefits.
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The global luxury resort chain known for its wellness offerings is opening a hotel with private branded residences in Miami Beach’s Faena District sometime in 2023, the company announced Wednesday.
Aman currently has only two US locations: Amangani in Jackson Hole, Wyoming, and Amangiri in Utah. Now, it’s expanding to major cities, building a location in New York City that’s expected to open in late 2020, and now in Miami Beach, set to open in 2023.
Worldwide, the brand has more than 30 locations in places like Japan, Morocco, Bhutan, Turkey, India, China, Vietnam, and Indonesia.
Aman Miami is part of the brand’s expansion from serene, rural destinations to bustling cities
Aman has typically opened in serene, off-the-beaten-path destinations like a Japanese hilltop surrounded by hot springs and forests or Wyoming’s Teton Mountains; 11 of its properties are in UNESCO World Heritage Sites.
Now, the luxury resort company is turning its focus toward properties in urban settings, according to Vladislav Doronin, the owner and chairman of Aman Resorts.
“My strategy for Aman places focus on expanding the urban destinations for the brand after success with similar projects such as Aman Tokyo,” Doronin said in a press release. “… The Miami and Aman lifestyles are highly compatible. Both are energetic, easy-going and embrace the outdoors.”
And, as Doronin told Business Insider in October, all Aman destinations must be located in “an environment that instills peace and tranquility.”
While peace and tranquility may not come to mind when thinking of major cities like Miami and New York, Doronin says the brand has managed to accomplish this goal even in bustling metropolises.
“At Aman Tokyo the hotel occupies the top floors of a tower overlooking the Imperial Gardens, Tokyo Skytree, and Mount Fuji,” Doronin said. “As soon as guests arrive in the iconic lobby with spectacular Ikebana displays and washi paper lined walls and ceiling, they feel cocooned, tranquil and transported to a sanctuary above the busy city below.”
Doronin’s real-estate development company, OKO Group, is partnering with Access Industries to build the Miami hotel and residences. Aman Miami and Aman New York will be the first Aman resorts to offer private branded residences.
While details on the Miami residences have not yet been released, Aman New York will have 22 unique villas and residences. Residents will have access to all hotel amenities, including a 25,000-square-foot, three-story Aman Spa with a 67-foot indoor swimming pool, a wine library, a jazz club and cigar lounge, and exclusive on-site restaurants.
Aman’s announcement comes as wealthy tech CEOs and hedge-fund managers are moving to Miami in droves from New York, Silicon Valley, and other high-tax areas
Tech CEOs and hedge-fund managers from New York, Silicon Valley, and other high-tax areas have been relocating to Miami and other parts of South Florida for the past couple of years.
A top real-estate broker in the area, Dora Puig, told Business Insider earlier this year that these transplants are “tax refugees:” People looking to establish residency in Florida, a no-income-tax state, after President Trump’s tax reform that went into effect in January 2018, which hit homeowners in expensive cities like New York, San Francisco, and Chicago the hardest.
Doronin said Miami is becoming more attractive to companies as well as individuals.
“The tax reform is not just impacting the residential market, we have recently seen the migration of NYC and Connecticut-based hedge funds to Miami,” Doronin told Business Insider. “The city’s commercial landscape is transforming dramatically, no longer solely financial services, law firms, and private wealth for Latin America, but health care tech and large international businesses.”
On top of that, he added, Miami offers great weather and a great quality of life that appeals to CEOs and those in high-stress jobs.
Despite scientists’ warnings, the wealthy keep moving to Miami
But that hasn’t stopped developers from building luxury condos and hotels or wealthy buyers from snapping up real estate there.
According to local real-estate agents, most buyers aren’t too concerned about the effects of climate change on Miami.
Dina Goldentayer, the executive director of sales at Douglas Elliman in Miami Beach, told Business Insider earlier this year that her clients aren’t concerned with what may happen in the future.
“They want to enjoy their wealth now with their families in their homes,” she said.
And Audrey Ross, the vice president for Compass in South Florida, said her clients never even bring up the topic.
“I think this issue for a lot of the population is too far in the distance for them to be immediately concerned about changing their luxury lifestyle,” she said.
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