Almost No Web Users Would Pay To Remove Ads

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You’ll see it suggested here and there that in order to solve its revenue problems, Facebook should sell its users an ad-free, premium version.

Numbers from an AdAge survey suggest that’s a bad idea:

When we asked consumers if they would pay $39.99 a year, which comes out to less than $4 a month, for an ad-free version of one of their favourite sites, only 2.4% said definitely yes, they would be likely to do so. And only 3.5% said they’d be very likely. In fact, 84% of the people said they’d be unlikely or not at all likely.

Lower the monthly subscription price to $3 per month and the number of consumers in the likely to pay slice of the pie only increases another 1.9%. More details at AdAge.

See Also:
Most People Don’t Watch Web Video For More Than 60 Seconds

Facebook Can’t Find Buyers For Employee Stock

Illustration: AdAge