You’ll see it suggested here and there that in order to solve its revenue problems, Facebook should sell its users an ad-free, premium version.
When we asked consumers if they would pay $39.99 a year, which comes out to less than $4 a month, for an ad-free version of one of their favourite sites, only 2.4% said definitely yes, they would be likely to do so. And only 3.5% said they’d be very likely. In fact, 84% of the people said they’d be unlikely or not at all likely.
Lower the monthly subscription price to $3 per month and the number of consumers in the likely to pay slice of the pie only increases another 1.9%. More details at AdAge.