When an AllState ad paying tribute to its 1,000 employees who put customers first during Hurricane Sandy even when their own houses were ravaged played on Thanksgiving Day, Shelia and Dominic Traina didn’t get that warm and fuzzy feeling that the insurance company was going for.In fact, “I got disgusted,” Mr. Traina told the New York Post.
That’s because AllState used images of the Staten Island couple’s house, obliterated by Sandy, when it is refusing to pay the Traina’s full claim. AllState offered a $10,000 payout for the house the Trainas called home for 43 years.
Mr. Traina continued that “They’re claiming that water took the house down, not the wind. [But] we had a witness next door who told us the house fell down from the wind.”
“The commercial said how caring their agents are,” Mrs. Traina told SI Live, “but they are not caring at all.”
In its attempt to curtail a PR crisis, AllState released a statement that, “All AllState commercials are produced in accordance with all applicable advertising laws,” entirely ignoring the crux of the issue.
AllState isn’t the only insurance company to get in trouble with public perception this year.
Progressive suffered significant fallout after comedian Matt Fisher took to his own Tumblr alleging that the insurance company defended his sister, a client’s, killer in court, presumably to lessen the payout.
Watch AllState’s ad below:
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