A new All Blacks jersey will reveal rainbow colours as part of diversity campaign

Screenshot/Facebook

A new All Blacks jersey will show rainbow colours, as part of the “diversity is strength” campaign.

When stretched, the material for the All Black and Black Ferns jerseys will reveal a rainbow image.

The development is part of New Zealand Rugby’s commitment to inclusive policies – including the LGBTI community – and was highlighted by a “Diversity is Strength” video, driven by sponsors AIG.

As reported earlier by Stuff, the diversity film was released in Japan to align with Tokyo Pride week.

It’s understood the idea of the jersey was created by advertising agency TBWQ/Hakubobo.

This article was originally published by Stuff.co.nz. Read the original here.

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