Sure, retired-ish ad legend Alex Bogusky’s former agency worked with Coca-Cola — specifically Coke Zero — for years. That hasn’t stopped the CP+B founder and healthy living advocate from creating a video for the centre for Science in the Public Interest that completely bashes the soda company. (Watch above). Although Coke isn’t specifically named, the video shows polar bears drinking out of Coke-like bottles (from “Be Happy Please” machines) and experiencing a slew of negative effects. Like diabetes and erectile dysfunction. Poor polar bear. Coke spokesperson Susan Stribling told Ad Age, “This is irresponsible and the usual grandstanding from CSPI. It won’t help anyone understand energy balance, which is key according to recognised experts who’ve studied this issue — a group that, by default, doesn’t include CSPI. Enough said.”
Johnson & Johnson’s global review is coming to a close and according to Adweek, DDB, BBDO, and JWT are expected to come out as big winners by taking over Carefree and K-Y, Band-Aid, and Tylenol respectively.
Maponics launched a new product that allows companies to target relevant mobile ads to people in 3,000 specific locations — from the Disneyland parking lot to Wrigley field during a baseball game. Maponics provides mapping data to Google, Twitter, Foursquare, and more.
McGarryBowen Chicago won creative duties for Blue Cross Blue Shield.
Previously on Business Insider:
- Meet The 30 Most Powerful Women In Advertising
- Here’s What Facebook’s New ‘Want’ Button Will Look Like
- Female Creative Director Describes What It’s Like Working For Sexist Clients
- The 10 Brands That Lost The Most Value This Year
- Diet Coke Got A Weird ‘Sexy Tattoo’ Redesign By Jean Paul Gaultier
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.