Here's How They Sell Guns To 'Ladies' In Alabama

girl with gun

Photo: The Blaze

An Alabama firing range is reaching out specifically to the “ladies” in its area with an easy-listening, ’80’s FM-style radio jingle.The unforgettable song goes: “Are you ready? Are you prepared? Your best defence can’t be that you’re scared.”

Hoover Tactical Firearms — which hosted an official state Republican Mitt Romney “victory party” on election night — is catering to the ever-increasing female firearm touting population.

A recent Gallup poll found that 23 per cent of women are now gun owners. Only 13 per cent had guns in 2005.

There’s even a slew of pink semi-automatic weapons, featuring logos from Prada to My Little Pony, marketed directly to women.

Have a listen:

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