Al Gore Joins Richard Branson in Backing GreenRoad, A Driver-Monitoring Device That Tells You How Much Gas You're Wasting

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What do a trucker, an Israeli entrepreneur, Al Gore and Richard Branson all have in common? Proof that the real goldmines are old, neglected industries.

The name of that proof is

. While so many entrepreneurs bang their heads against a Web and social media advertising brick wall, GreenRoad has applied common technology to an industry technology has largely passed by and—voilà—they’ve got a business that’s growing and saving lives, money and the environment.

Driving is the third most deadly profession after deep sea fishing and working in a coal mine. Not only does driving more safely save lives but research shows it can also save 10% on annual fuel costs, and alleviate a good chunk of the $230 billion professional fleets spend on crashes each year. Enter GreenRoad: a system that helps professional drivers drive more safely and as a result save their company a lot of money.

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