Healthcare is an industry packed with dangerous legacy issues which is begging to be disrupted, something the tech sector is especially good at.
AirTree Ventures has led a $2.2 million series A investment in med-tech startup HotDoc which is attempting to improve doctor-patient communication.
The startup has developed a bunch of tools which make booking and confirming doctor’s appointments simpler. It also notifies patients when to return for follow-up appointments.
HotDoc has managed to sign more than 3,500 GPs and has secured multi-year contracts with Sonic Healthcare, Healthscope and ZedMed.
Founded by Dr Ben Hurst, Simon Holland, Tomas Spacek and John Servinis, the company had been bootstrapped by family and friends until this round.
“We found that HotDoc had achieved the best traction in market with the least resources by eschewing the prevailing directory model in favour of a model that deepens existing doctor-patient relationships,” AirTree Partner Daniel Petre said.
“The team is heavily technology focused and exciting product releases over next 12 months will underpin a further acceleration in adoption.”
The funds will be used to ramp up marketing and the startup is expected to increase its employee numbers.
Since opening the $60 million fund last year, AirTree managing partners Craig Blair and Petre have been active investors in Australia’s startup scene. The VC’s portfolio also includes rostering software Ento, online cleaning platform TidyMe, online design platform Canva, crowdsourcing platform DesignCrowd, online furniture store Brosa and pet-minding marketplace Pawshake.