Airbnb eyes bigger slice of experience economy with launch of 200 new 'bucket list worthy' adventures, from African lion-tracking expeditions to Amish farmstays

Amish farmland, USA.
djwoody / Getty Images
  • Airbnb has launched Airbnb Adventures, a new business offering 200 “bucket list worthy” travel experiences hosted by “local experts”.
  • The launch collection includes a trek in the Amazonian jungle, a lion-tracking expedition with Samburu warriors in Kenya, a stay in an abandoned mining town in the US southwest and a farm visit to a rural Amish community in Indiana, with more to come in 2019 at a median price of $850 for a three-day trip
  • Between September 2017 and September 2018 there were more than 2 billion experience-related online searches conducted in Australia, according to Big Red Group’s experience economy white paper.

Ever wanted to kayak the islands of Sweden, trek deep into the Amazon rainforest or search for Bigfoot in the mountains of Washington State? You can now do so via your Airbnb app.

The peer-to-peer accommodation pioneer announced on Friday it has launched Airbnb Adventures, a collection of “bucket list worthy” travel experiences hosted by “local experts”.

The launch offering includes 200 global experiences for Airbnb account-holders to choose including a trek in the Amazonian jungle, lion-tracking expedition with Samburu warriors in Kenya, stay in an abandoned mining town in the US southwest and a farm visit to a rural Amish community in Indiana, with more to come in 2019.

The experiences will set you back as little as $114 per night, or as much as $7230 for more extended luxury adventures, with a median price of $850 for a three-day trip. An Airbnb spokesperson confirmed to Business Insider Australia that Australian account-holders will be able to book the newly-launched adventures.

Airbnb launched its first experiences business in 2016 — which offered day-trips and immersive experiences of several hours in cities around the world — and is now leaning further into the experience economy with this latest launch.

“Getting access to epic and transformational travel has never been easier than through Airbnb Adventures,” said Joe Zadeh, vice-president of experiences at Airbnb in a statement announcing the launch.

“Like Airbnb Experiences, people can escape their day-to-day, but instead of just for a few hours, they now have the option to be fully switch-off, push themselves out of their comfort zones and have experiences that will stay with them for the rest of their lives.”

Airbnb is certainly not the only organisation eyeing the burgeoning multi-day experiences market.

Last week, Shark Tank judge Naomi Simson’s Big Red Group launched a new experiences business called IfOnly featuring a range of “extraordinary experiences” — many of which are designed to raise funds for charities and not-for-profits.

IfOnly experiences include a five-day rhino conservation safari with South African-English cricketer Kevin Pieterson for an unlisted price.

Big Red Group’s ‘experience economy’ white paper found that between September 2017 and September 2018 there were more than 2 billion experience-related online searches conducted in Australia.

Globally, that number was just short of 20 billion.

Let’s hope the Amish are ready for that kind of demand.

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