Air New Zealand’s safety demonstration videos are an epic production that have their own cult following. Over the past decade, they’ve had 157 million views online, just for fun.
Over the years they’ve enlisted everyone from ’80s disco fitness advocate Richard Simmons, to Lord of the Rings director Sir Peter Jackson in a Hobbit-inspired trilogy, Sports Illustrated’s swimsuit models, wild man Bear Grylls and the All Blacks team in a Men-in-Black parody.
2010’s “bare essentials” safety video featured cabin crew wearing nothing but body paint urging passengers to “take a second look”. All up, they’ve now made 18, creating a whole new genre along the way.
The airline’s latest effort has turned to rap and music videos for inspiration, reworking RUN-DMC’s 30-year-old hit “It’s Tricky” into “It’s Kiwi”, with a cast of 600, including teenage actor Julian Dennison (Ricky Baker in Hunt for the Wilderpeople and “Firefist” in Deadpool 2).
Like recent Qantas videos, it sets out to showcase the country and community, from a dance crew from Auckland to surf lifesavers from Dunedin, and curlers in Central Otago, along with Air NZ staff.
The airline’s global brand and marketing general manager Jodi Williams said that even after the epic Hobbit video, this was their biggest safety demo clip yet.
“We’ve never had so many people in one safety video before or filmed in so many locations. It’s also been great to change up our formula and do a safety video in the style of a music video,” she said.
“We’re sure everyone is going to love the remixed track It’s Kiwi – while at the same time getting our key safety messages.”
Here’s the finished product.