After Missing Out On Buying Instagram, Twitter Considered Buying Another Camera App

jack dorsey twitter banana phone

Photo: Twitter / @jack

Twitter considered buying Camera+, another advanced camera app for the iPhone, after it missed out on buying Instagram, Bloomberg reports.Twitter had expressed interest in buying Instagram, but Instagram ended up selling to Facebook for $1 billion, The New York Times reported last month.

The talks between Camera+ and Twitter broke down because a majority of the Camera+ team didn’t want to move to San Francisco, where Twitter is based, reports Bloomberg. Around two-thirds of the Camera+ staff is internationally-based.

Apparently shortly before Facebook announced its deal with Instagram, Twitter co-founder Jack Dorsey uploaded a photo on Instagram. Then, two days later, started using Camera+ and hasn’t used Instagram since.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.