After Even More Turmoil, Can the "Hot Mess" at MySpace Be Saved?

myspace tbi

From All Things Digital:

Last week, someone who had been at MySpace for a while was telling me about what it was like working inside the social networking company, which had gone from supernova to also-ran in the course of a few years.

Reflecting on the downward spiral that its owner News Corp. (NWS) had been trying to slow over the last year and how hard it was to do a turnaround of any kind, the exec also could not shake the idea that it could still be revived.

“MySpace is kind of a hot mess,” said the exec, referring to its still-large audience and well-known brand. “It’s both impossible to save and hard to give up on.”

Continue reading st All Things D ยป

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.

Tagged In

myspace online sai-us