Last week, someone who had been at MySpace for a while was telling me about what it was like working inside the social networking company, which had gone from supernova to also-ran in the course of a few years.
Reflecting on the downward spiral that its owner News Corp. (NWS) had been trying to slow over the last year and how hard it was to do a turnaround of any kind, the exec also could not shake the idea that it could still be revived.
“MySpace is kind of a hot mess,” said the exec, referring to its still-large audience and well-known brand. “It’s both impossible to save and hard to give up on.”
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