Photo: Vivian Giang
Having an instant boost of energy available in a chapstick-sized capsule brings a whole new level to “quick fix” for those too busy for a cup of coffee.Aeroshot Pure Energy — the latest product from Breathable Foods — is the “first-of-its-kind breathable energy product” created by a Harvard professor, according to a press release.
The calorie-free, portable capsule is equivalent to 100 milligrams of caffeine, a little more than a shot of espresso, and packed with Niacin and Vitamin Bs.
It’s more convenient than a cup of coffee because Aeroshot fits in your pocket and can be consumed in an instant. It’s slightly more convenient than a 5-hour ENERGY because there’s no liquid involved — and slightly less convenient than good old fashioned caffeine pills.
At first glance, Aeroshot looks a lot like a sprayable breath freshner with a pump at one end and a small slit at the other where the burst of energy “sprays” out. Although the product is advertised as “breathable,” the particles are not actually inhaled into the lungs, but, instead, ingested through the mouth as a mist of powder.
Aeroshot isn’t scheduled to hit stores in New York and Boston until January 2012, but we got a hold of some promotional samples. Here’s our evaluation:
The initial impression:
The first taste of powder was a mixture of lemon-lime flavoring, but not a “natural flavour.” It tasted almost like a cough-syrup based powder and within seconds, left a very unappealing metallic and bitter aftertaste. We cannot stress this enough: the aftertaste was beyond unpleasant. It can be shocking if it’s your first time and there isn’t any water available to wash down the effects. The chemicals also seemed to dull your taste buds for the next several minutes so don’t bother eating anything to subdue the taste.
Several people in our office tried a sample and reported the same experience.
5 minutes later:
This is when the caffeine really hits you as you’ll feel a surge of energy, intense alertness and more clear-headed than you normally would after a cup of coffee. You may also experience a bit of a headrush or rapid heartbeat.
The overall experience:
Although the taste was quite unpleasant, Aeroshot achieved exactly what it said it would: instant energy. Upon consumption, you’ll feel the caffeine within minutes and there’s no hassle or need to balance a cup of hot liquid while you’re running late to work. If the taste doesn’t matter much to you, Aeroshot might be your newest go-to for a jolt of energy.
But whether you want to be seen in public continuously pulling and pushing the pump (one pull isn’t enough to completely release the powder) while you’re sucking out of the other end is another matter. In our opinion, it’s not quite as glamorous as it first seems. Also, the powder doesn’t actually “burst” into your mouth, but, rather, “trickles,” making the pump seem a little defective.
Like with many instant energy products, Aeroshot also hits you with a period of fatigue and dizziness.
In conclusion, though the strong energizing effects of the product can’t be denied, it isn’t much more convenient — and it is much less palatable — than its liquid competitors.
The samples we received are prototype products and the taste and packaging are still being refined by the company, says Aeroshot.
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