The 16 Greatest Slogans In History

Capital One Advertising Campaign

Photo: Capital One

Madison Avenue has voted on the most iconic slogans in history, and this week announced its latest Advertising Walk of Fame inductees.The winners were Sin City’s “What Happens Here Stays Here” and Capital One’s “What’s In Your Wallet?” They join 14 other iconic slogans.

Sin City's famous slogan launched nearly 10 years ago. The Las Vegas Convention and Visitors Authority invested around $10 million into television advertising for the slogan.

Capital One has created the ad that has its own Facebook page. The famous vikings have been shown causing ruckus everywhere from New York City to the Grand Canyon.

The New York Metropolitan Transit Authority launched its transit safety campaign to increase commuter awareness. The slogan, coined after after Sept. 11, was adopted by the transit authority in 2011.

Gillette launched this campaign after coming under fire for not being manly enough.

Virginia's campaign to enhance tourism showcased 'a deep love of life and passion for travel' as the characteristic shared by Virginians. The goal was to get 'more people, staying longer, spending more money.'

State Farm's ad features men and women asking for the things most important to them, including accident help. The goal behind the slogan was to promote the insurance firm's philosophy of being a good neighbour.

The UPS slogan was unveiled in 2002. It was only the fifth tag line in the freight carrier's history.

The campaign was launched by the United States Postal Service. The slogan was eventually combined with 'United We Stand' in 2002 to create 'United We Stand and Deliver for America.'

M&Ms famous slogan was trademarked in 1954, the same year as its popular spokescandies.

'Can you hear me now?' was part of a larger campaign demonstrating the commitment of Verizon Wireless employees. As a result, man in the campaign has become almost synonymous with the mobile network operator.

The slogan is one of nearly 20 FedEx has trademarked. The shipping company is actually an organisation of independent companies.

The slogan has become so synonymous with General Electric, it's listed at the top of the company's webpage. The saying has also been morphed into 'ecomagination' and 'healthymagination.'

The slogan has become so popular with Texans, it has its own website. The phrase, used by the State of Texas Department of Transportation, celebrated its anniversary in January and has also been used to combat littering.

Wendy's most popular ad campaign began in 1984 in response to the fast food industry downsizing its burgers. The burger chain recently resurrected the slogan to promote its newest burger.

The United Negro College Fund's slogan has been around for 40 years.

Mounds and Almond Joy, often advertised together, introduced the popular slogan in the 1970s. Famous composer and conductor Leon Carr wrote the well-known jingle.

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