Streaming video could soon have a big impact on the TV-ad business – even bigger than it’s already had.
Americans are increasingly watching video on their televisions via streaming devices such as Roku’s players instead of from traditional broadcast or cable services, Brian Wieser, a financial analyst with Pivotal Research Group, wrote in a new report. That’s bad for the ad industry because the kinds of video that consumers are streaming are less likely to have advertisements in them than video from broadcast or cable.
Wieser’s report followed up on new data from Nielsen about November television viewing. Nielsen found that overall TV watching was basically flat in the month compared with November of last year. The average household spent about 0.2% more time watching television in the month compared with the year before, while the average viewer between the ages of 18 and 49 spent about 3.8% less time.
Click here to read more about the report.
In other news:
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Advertisers are dropping Tucker Carlson’s Fox News show after he said immigration makes the US ‘dirtier.’Insurance company Pacific Life and online design marketplace Minted are among the advertisers no longer working with the show.
New reports show Russia’s political influence campaign on social media targeted black voters – and the NAACP is now calling for a boycott of Facebook and Instagram. According to two new reports created for the Senate’s intelligence committee, Russian-linked accounts and posts were used to spread content focused on racial tensions and suppress black voter turnout.
Once-hyped augmented reality startup Blippar has laid off all of its employees after collapsing into administration. The company said it would wind down its augmented reality services after being unable to raise the necessary funding to stay alive.
Chick-fil-A is on track to become the third-largest chain in America – and McDonald’s and Wendy’s should be terrified. Sales have increased an estimated 12 to 15% — more than $US1 billion — over the last year, according to Kalinowski Equity Research.
Dentsu Aegis Network has acquired digital agency DEG for $US150 million, reports The Wall Street Journal. DEG will become part of Isobar to beef up the firm’s marketing tech expertise.
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