Pinterest is bringing in a retail exec to handle its top marketing role as the company looks to beef up its advertising business ahead of a potential IPO.
The company has tapped Andréa Mallard, Gap’s Athleta CMO, to be its first CMO. She will oversee Pinterest’s marketing and creative teams and report to chief operating officer Francoise Brougher.
Mallard has held the CMO role at Athleta since March 2017, and was previously CMO at digital health startup Omada Health for four years. According to Pinterest, she will be responsible for explaining the company’s platform to advertisers and partners.
Click here to read more about Pinterest’s new CMO.
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Twitter has hired ad-agency executive God-is Rivera as global director of culture and community, reports the Wall Street Journal. The former VMLY&R exec will help advertisers connect with diverse communities on the platform.
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