The media measurement giants Nielsen and Comscore have hired big shots from the digital agency and marketing worlds to help them restore the business’ credibility and solve the messy TV measurement problem.
Nielsen just hired ex-IBM exec David Kenny, who succeeded Mitch Barns, a 20-year vet of Nielsen. And in April, Comscore named 360i chairman Bryan Wiener to be its chief executive, succeeding its cofounder Gian Fulgoni.
Ad buyers and sellers expressed hope to Business Insider that, as experienced digital practitioners, Kenny and Wiener would speak their language and bring a more customer-centric culture to companies that historically have been research-driven. Agencies in particular hope they will get more of a hearing with the measurement companies who make more of their money from media sellers than agencies.
Click here to read more about how measurement companies are shaking up their leadership teams.
In other news:
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Facebook is expanding its local news feature ‘Today In’ to more than 400 US cities. “Today In” shows users news, posts, and events from their local area.
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The FTC will investigate whether a multi-billion dollar business model is getting kids hooked on gambling through video games. U.S. Senator Maggie Hassan of New Hampshire and other critics of the digital goods have compared loot-box transactions to gambling and have expressed concerns that the business model introduces children to addictive behaviour.
Ousted CBS chief Les Moonves is facing new sexual harassment allegations in a detailed investigation by The New York Times. Moonves is at risk of losing $US120 million in severance.
Digital publisher Mic is in talks to sell to Bustle, reports Recode. Talks reportedly came after Facebook canceled a Watch video series.