The 10 biggest executive perks packages in advertising, ranked by extravagance

Private jetShutterstockOne executive racked up more than $US91,000 in expenses for use of his company’s private jet (not the aeroplane pictured.)

In true Don Draper style, the list of executive perks for some of adland’s top-ranking executives is swanky to say the least.

Private jet travel, big car allowances, “golden coffins,” and corporate apartments make up some of the perks of advertising’s rich and famous.

We’ve ranked the top 10 packages from least to most extravagant, using information from company annual reports and SEC documents. Of course that means that some other expenses — such as wining and dining clients in exclusive restaurants — aren’t disclosed. But our ranking gives some indication as to which execs get the best perks (on top of their salaries and bonuses) in the business.

Michael Roth, CEO of IPG: $22,952 in perquisites.

For a CEO, Roth has one of the most modest big holding company perks packages on Madison Avenue.

Of his 2014 'perquisites,' $US20,000 of that went to a charitable matching program, while $US2,592 went on his dental plan.

Dennis Hewitt, treasurer at Omnicom: $29,777 in 'other compensation.'

Omnicom's Hewitt

In 2014 Hewitt received an auto allowance of $US7,200 and a medical allowance of $US4,000.

Kevin Roberts, executive chairman of Saatchi & Saatchi: The only member of Publicis Groupe's management team to receive considerable benefits.

Roberts received €23,516 in 'benefits in kind' in 2014. Publicis Groupe only reports benefits in kind (which are in relation to use of a company-provided vehicle) if they are for a material amount.

However, as we pointed out in 2012, it is likely an even greater sum of money is spent financing Roberts' air travel for his business trips. He also spends around 250 nights a year in fancy international hotels that often cost more than $US600 per night.

David Jones, former global chief executive of Havas: A big golden goodbye.

In January 2014, Jones left his role as chief executive officer of Havas -- a role he had held since 2011 -- to start a tech business.

According to Havas' most recently available annual report (for 2013,) Jones received €94,849 ($US103,565) in 'fringe benefits,' which includes things like life insurance and use of a company vehicle.

Jones also received a severance payment of €3.6 million ($US3.9 million) and €1.8 million ($US1.97 million) in a non-complete indemnity and for his role as an advisor to Havas chairman (and new CEO) Yannick Bolloré.

Paul Richardson, group finance director at WPP: A generous benefits package.

In 2014 Richardson received £22,000 ($US33,463) in car benefits, a £11,000 ($US16,731) healthcare plan, an accommodation allowance of £11,000, and £23,000 ($US35,002) in 'other expenses.'

John Wren, CEO of Omnicom: $114,697 in 'other compensation.'

Omnicom CEO John Wren.

Wren's total benefits in 2014 included $US82,751 for personal use of an aircraft, an auto allowance of $US9,120, a medical allowance of $US4,000 and a $US5,000 'years of service' award.

Wren has also built up a significant 'golden coffin.' If he dies, his family would receive $US1.5 million in each year for 15 years, and a $US9.2 million equity awards payout.

Lori Senecal, global CEO of Crispin Porter + Bogusky: The only female on our list and a benefits package of $205,181.

Senecal received $US205,181 in total benefits in 2014, when she was president and CEO of the MDC Partner Network. She moved over to become global CEO of MDC agency CP+B in March this year.

That included a huge $US159,034 automobile allowance, annual insurance premiums of $US22,147, and a $US24,000 perquisite allowance.

The MDC Partners network, which pays its executives a sizeable benefits package, even though the company is far smaller than rivals.

We could have also included on this list from MDC Partners: CFO David Doft who received total 'other compensation' of $US53,084; general counsel Mitchell Gendel who received $US48,084, and chief accounting officer Micahel Sabatino who received $US46,272,

Randall Weisenburger, former executive vice president and CFO at Omnicom: Lots of free aeroplane tickets.

Omnicom's former CFO announced he was leaving the company in September last year.

In 2014 he racked up $US228,586 in personal use of aircraft hours and an auto allowance of $US9,120.

Sir Martin Sorrell, CEO of WPP: Free travel for his wife.

Sir Martin Sorrell is the best-paid CEO in the UK, and his perks package is suitable handsome too.

His benefits in 2014 included £274,000 ($US416,808) in 'spousal travel' for his wife Cristiana Falcone, media and entertainment industries director at the World Economic Forum.

Sorrell also received a £36,000 ($US54,766) car allowance, £50,000 ($US76,064) in medical care, a further £50,000 in accommodation costs, and £43,000 ($US65,411) in other expenses.

Miles Nadal, CEO of MDC Partners: Reimbursed $926,005 in company-paid expenses last year.

Nadal's expenses are currently subject to an SEC probe, which saw him promise to pay back the company $US8.6 million in reimbursements because his expenses 'lacked appropriate substantiation.'

The MDC CEO gets free travel from his residences in the Bahamas and West Palm Beach, Florida to and from the company's corporate office in New York and to business events, totaling $US91,038 in 2014. From time to time, his family flew with him for free too (although from February 2015, Nadal has been required to reimburse the company for any added cost for flying family members on the jet.)

In addition in 2014, Nadal's pay package included $US71,967 for his personal use of a corporate apartment while he stays in New York City.

Nadal was also reimbursed $US500,000 in unspecified expenses.

The company also stumped up $US263,000 in legal fees for Nadal, which is in connection of the sale of 3.5 million MDC Class A shares and a secondary offering in 2014.

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