AdSense For RSS Coming To Google's FeedBurner, Finally (GOOG)

It only took a year. Last June, when Google (GOOG) acquired FeedBurner, the upside of combining Google’s context-sensitive ads with FeedBurner’s ad placements inside RSS feeds seemed obvious. But month after month, nothing happened, with FeedBurner ads lumped into useless “channels” like “News & Information” or “Arts & Entertainment.”

We’ve been waiting for Google to move, and they did. From the FeedBurner blog:

Starting next week, we’ll be rolling out AdSense for feeds to a small group of publishers, in anticipation of a full launch to all FeedBurner and AdSense publishers “coming soon”. If you start seeing “Ads by Google” on an ad in a feed somewhere, that’d be us.

In plain English, the next time you read a news feed about cars in your RSS reader, the ads accompanying the content may be populated by Ford, Mercedes, etc. With AdSense, Google/FeedBurner can (in theory) generate higher ad rates for a more relevant audience. And for content publishers who have long feared RSS as a monetization-killer, AdSense for feeds somewhat levels the playing field.

Expect more details next week.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at