Singer Adele is in talks to design a plus-sized collection for luxury brand Burberry, according to a report in British Vogue. She was reportedly approached by creative director Christopher Bailey about designing a line for “voluptuous” customers, wrote Vogue reporter Sarah Karmali.
As far as we can tell, she would be the brand’s first plus-sized spokesmodel.
Luxury fashion houses have notoriously eschewed plus-sized customers, even as the global population gets bigger.
Burberry’s past spokesmodels have included lithe actresses and models like Emma Watson, Rosie Huntington-Whitely and Agyness Deyn.
But despite the fashion world’s obsession with skinny young people, the people who can afford to buy Burberry and other luxury brands are older—and probably bigger—than the women they’re hiring to advertise the brand.
Burberry has fallen on tough times recently, warning that its quarterly profits were down on macroeconomic uncertainty.
It’s possible that catering to a major segment of the population will provide Burberry with the boost it desperately needs.
Will other luxury brands follow suit? Time will tell.
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