Photo: ChobaniYogurt / YouTube
According to social media sharing and measurement company AddThis, the Chobani Champions campaign is currently winning the race online for most effective campaign amongst the official Olympic partners.Over the course of a three-day period (July 19-July 22) AddThis measured mentions on social networks, articles and Twitter followers and determined the Greek yogurt brand is proving to have the greatest reach.
Chobani’s campaign features noted softball player Jennie Finch.
Rounding out the top five were United Airlines, Visa, Omega, and McDonald’s. According to AddThis—which claims to connect 1.3 billion users on over 14 million websites—McDonald’s is doing particularly well on Twitter.
Here’s the Chobani spot:
- Here Are The 13 Most Viral Olympic Ads So Far >
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