Here's How Everyone Used Google During The Super Bowl

new york giants celebrating super bowl win

Photo: Tony Manfred/Business Insider

The Super Bowl is one of the biggest events in sports. But when the New York Giants and New England Patriots took the field on Sunday, a ton of people were still glued to their computers and smartphones.And still using Google.

In fact, in the moments leading up to — and during — the Super Bowl, Google saw plenty of spikes in usage across its search engine and YouTube.

Google has released a bunch of those statistics, which we’ve assembled.

The top players were already top search results before the game...

... and tons of people were searching for preparation tactics for a Super Bowl party.

Searches for the Super Bowl advertisements were also really popular.

The top trending searches during the Super Bowl, in order, were Madonna...

...the half time show...

...the New England Patriots...

...Patriots quarterback Tom Brady...

...and the Super Bowl winners, the New York Giants.

Whether it was legal or not, everyone was using Google to find an online stream of the game.

Here are some of the most popular search terms. You can see Tom Brady's crazy Hail Mary pass at the end of the game caused a spike in its search.

As the game evolved, so did each most popular player's search activity. Eli Manning's throw in the fourth quarter shows up at the end of the chart.

People used their smartphones more than their desktops once the game started.

Want to know why people are so fascinated with Google?

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