Foursquare just introduced a new feature: “add to Foursquare” buttons that can be embedded onto any website, allowing users to put tips and venues in their to-do list from within, say, a restaurant review.
We think it’s a big deal both for Foursquare and its users. But why would anyone else want to put these buttons on their website?
The buttons are largely aimed at two groups: publications that run reviews, and the owners of the venues themselves.
First, and at least for now, much more importantly, web publishers can embed these buttons in bar and restaurant reviews. The publications create “tips” about venues which link back to their reviews. The buttons are tied to these tips, so that users who click them are reminded not just of the venue, but where they heard about it.
For business owners, the value is much more straightforward: embedding these buttons on their sites could prove a good way to drive foot traffic.
So, how do you get an “add to Foursquare” button on your site?