The Asking Price For Super Bowl XLVI Ads Is $3.5 Million

Super Bowl XLV ads drew favourable reviews compared to years past, and that combined with the ever-expanding Super Bowl audience has prompted NBC to hike its asking price for ad slots for Super Bowl XLVI.

NBC is reportedly seeking $3.5 million per 30-second slot for the next Super Bowl, up significantly from the roughly $3 million asking price for Super Bowl XLV.

AdAge reports that NBC was encouraged by FOX’s quick sellout of its Super Bowl ad slots and has been holding negotiations with prospective Super Bowl XLVI advertisers for several months already.

Click here to see the cost of Super Bowl ad slots through the years >

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