Although some magazine editors were crowing about a grand return of advertisers, ad pages and revenue are still down during this first quarter, according to the Publishers Information Bureau’s latest report.
So here’s the bad news: Ad pages fell 9.4% during the first quarter compared to the same time period last year. Ad revenues also dipped 3.9% to $4.04 billion.
Some good news: 85 magazines posted an increase in ad pages during the quarter.
Women’s consumer magazines like Lucky and Marie Claire continue to gain more ads, although W lost 22.9% of its ad pages year over year. Some recent changes at top might change those numbers.
As for the business magazines, some saw a jump ad pages including Barrons (7.5%), Fast Company (10.5%) and INC (15.4%).
While others ad pages dipped including Bloomberg BusinessWeek (18.7% drop), Fortune (16%) and Forbes (20.3%).
Here are more numbers from PIB:
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