Smirnoff won over dudes in the “Bros Icing Bros” phenomenon of 2010. Three years later, Smirnoff Ice is going after the ladies with a campaign that’s so bad, it’s almost insulting.
Ad agency 360i’s full-length music video “Straight Primpin,'” directed by Jon Jon Augustavo, is meant to entice young women to “pre-partay” with Smirnoff Ice beverages before a night out on the town. It might have the opposite effect.
The video appears to be a spoof of almost every single female stereotype imaginable, but that doesn’t necessarily make it work.
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