To reward customers for their beer choices, Red Stripe pulled a stunt in which ordinary items at an East London bodega were rigged to break out into song and dance whenever someone picked a Red Stripe.
Good thing no one wanted a bag of chips to go with the beer.
The spot was created by KesselsKramer, creative tech group Hirsch&Mann, and Stinkdigtal director Greg Brunkalla.
Grab a beer and enjoy the show:
Business Insider Emails & Alerts
Site highlights each day to your inbox.