Right Price Tiles wants Norwegians to know that they don’t have to help the army test creepy interrogation techniques to afford nice bathroom tiles.
This new spot from TRY/Apt Oslo features a man desperate for a newly-tiled bathroom. He is so intent on raising the capital he needs for the project that he signs up for a trial of army interrogation techniques. He is the test subject in a phobia-based experiment.
When it is discovered that the man has a fear of “gnawing animals,” the interrogation officer tears off his own face to reveal that he is actually a rabbit, eliciting a scream from our tile-seeking hero.
The ad’s message is obvious: he should have gone to Right Price Tiles. See the weird spot here:
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