To show the hair-strengthening power of Cream Silk condition, Unilever and JWT Singapore and Manila chose a surprising way to prove its strength.
Rather than show women brush or pull their hair to demonstrate strength, Unilever turned treated human hair into violin bows to be used by a professional quartet.
Bows are typically constructed out of horse hair because of its strength, but the human hair lasted the entire length of a concert shown in the ad.
Watch the spot below:
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