AD OF THE DAY: Violinists Used Bows Made Of Human Hair To Play 40 Songs

To show the hair-strengthening power of Cream Silk condition, Unilever and JWT Singapore and Manila chose  a surprising way to prove its strength.

Rather than show women brush or pull their hair to demonstrate strength, Unilever turned treated human hair into violin bows to be used by a professional quartet.

Bows are typically constructed out of horse hair because of its strength, but the human hair lasted the entire length of a concert shown in the ad. 

Watch the spot below:

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