Imagine this: you’re sitting at a bus stop, in a hurry, and then as if out of thin air, a yellow Lamborghini appears to drive you to your destination.
Qualcomm, the California-based digital telecommunications manufacturer, made this happen for a few lucky people in Los Angeles.
The company placed ads with different tag lines — “In a hurry?”, “Seen it all?”, and “Bored?” — at bus stops in Holland. When people responded to the URL written on the ads, a fancy car, dog sled, or hoard of scary clowns appeared to brighten their day. It’s a great way to reward mobile responsiveness.
Here’s the ad:
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