The Ad Industry Is A Total Mess And Due For A Massive Disruption

Michael Walrath

NEW YORK — Mike Walrath, Co-founder & Managing Partner of WGI Group, says the ad industry is a mess and is due for a massive disruption.

He would know. He sold his business Right Media to Yahoo.

Now, Walrath is also co-founder of GuideMe and Moat Inc., chairman of the board of Yext, and sits on the boards of Meteor Games, and InAdCo.

Below is an audio interview we did with Walrath off stage at Silicon Alley Insider’s Startup 2011.

Mike Walrath is Co-founder & Managing Partner, WGI Group.

Walrath is also co-founder of GuideMe and Moat Inc., chairman of the board of Yext, and sits on the boards of Meteor Games, and InAdCo. He was founder and CEO of Right Media before its acquisition by Yahoo! in July 2007 at a value of $850 million. 

 

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