The study should be viewed with some scepticism, as PageFair’s business is helping publishers reclaim revenue lost from ad blocking software. Nonetheless, the company’s statistics showed some interesting differences among countries, as this chart of PageFair stats from Statista shows.
Greek users are the most likely to employ ad-blocking software, while Chinese users are the most tolerant of ads. The U.S. is squarely in the middle of the pack.
Business Insider Emails & Alerts
Site highlights each day to your inbox.