Nielsen Bashes Oprah Over Her Tweets—Here's Today's Ad Brief

Venus Disarming cupid

Venus Disarming Cupid

R/GA has created an office cupid app in which their copywriters will Tweet sweet nothings to your work crush.Nielsen has reprimanded Oprah for her Tweet begging viewers, “especially if u have a Nielsen box” to watch her channel, OWN.

Super Bowl Ads made $11 million in free media impressions, a Kantar Video study finds.

Ann Mack, JWT’s Trendspotting director, warns marketers against Facebook fatigue, citing a Business Insider article as an example of brands using Facebook as a default marketing strategy. 

After five years at Ogilvy New York, Adam Lau is leaving the agency. He hasn’t announced what he will be doing next.

Coca-Cola will host a Google+ hangout.

Vince Lagana is leaving Goodby to become a senior exec at an agency in Sydney, Australia.

Ogilvy is adding to its Social Media and Youth marketing departments.

 

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