The actress whose image was used in a Belvedere vodka ad that featured a rape joke is suing the company for publishing the ad without her permission. Alicyn Packard, a vocal actress living in Los Angeles, appeared in a short comedy video (below) published on YouTube by Strickly Viral Promotions. A frame from the video, in which she appears to be struggling to get away from a creepy guy, was clearly used in the Belvedere ad. The ad carried the headline, “Unlike some people Belvedere always goes down smoothly.”
Photo: Belvedere ad
She told KTLA:”It’s been a really terrible experience. The whole thing.”
“To be affiliated with an ad that’s so offensive to so many has just been horrible,” Packard said. “I just want to distance myself from the ad as much as possible.”
Belvedere, a unit of Moet Hennessy USA Inc., apologized for the ad and made a donation to an anti-violence against women group. The company also said on its Facebook page that it was investigating how the ad got made. It has yet to publicly explain what happened.
Obviously, two things went wrong. In addition to an offensive joke about sexual assault, someone in the company allegedly failed one of the most basic steps in ad creation: making sure the company actually had the right copyright permissions in place before publishing. Double fail!
Now watch the original video:
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