These are officially 30 of the best TV commercials of the year so far

Android Friends Furever adYouTube/AndroidGoogle’s ‘Furever Friends’ ad was among the winning pieces of creative.

We each see tons of TV ads every month, but only a few really grab us.

In a quarter with the biggest annual TV advertising event, The Super Bowl, advertising analytics company Ace Metrix has pulled out the top-performing ads in 30 categories, including retail, fast food chains, insurance, and mobile devices. Ace Metrix analysed ads in the three months to March 31, 2015.

Ace Metrix tested 1,700 ads with more than 150,000 consumers, giving each commercial a score (between 1-950) based on 96 measures such as watchability, desire, relevance, change, attention, information, likeability, and persuasion. Facebook uses Ace Metrix to pre-screen its video ads to make sure its users will actually watch them.

Stand-out ads in the first quarter came from Google’s Android, McDonald’s, Budweiser, Dove, and Prudential Investments. This list is not a definitive top 30 of 2015 so far, but the winner in each category (so the number two ad in the “video games” category, for example, may have received a higher score than the top “pets” ad), which still gives a rounded indicator of some of the great work that has been produced in the year to date.

Pinnacle -- 'The Book Club Club.' Ace Score: 537. Category: Spirits, flavored malts, and wine.

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Almay -- 'C. Underwood: The Spirit of America.' Ace Score: 562. Category: Cosmetics.

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H&R Block -- 'Nine Nine Tee Nine.' Ace Score: 572. Category: Tax services.

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Herbal Essences -- 'Rejuvenate Every Hair.' Ace Score: 573. Category: Hair.

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Discover Card -- 'Surprise Goat.' Ace Score: 601. Category: Credit cards.

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Prudential Investments -- 'Optimism.' Ace Score: 604. Category: Banking, investments, and mortgages.

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Clash of Clans -- 'Revenge.' Ace Score: 607. Category: Video games and consoles.

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Reebok -- 'Be Better.' Ace Score: 609. Category: Apparel and footwear.

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All State Insurance -- 'Be Protected.' Ace Score: 617. Category: Insurance

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Purina -- 'Natural Pet Food.' Ace Score: 624. Category: Pets.

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Always -- '#LikeAGirl.' Ace Score: 636. Category: Personal care.

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HBO -- 'All You Need.' Ace Score: 640. Category: Telecoms.

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Mercedes-Benz -- '(AUG) Surviving Crash.' Ace Score: 641. Category: Luxury automotive.

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Android -- 'Peaceful Co-existence.' Ace Score: 647. Category: Software and websites.

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Jeep -- 'Park Assist.' Ace Score: 648. Category: Non-luxury automotive.

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Budweiser -- 'Lost Dog.' Ace Score: 652. Category: Beer.

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Coca-Cola -- '#MakeItHappy.' Ace Score: 652. Category: Soda.

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Dove -- 'One Positive Tweet To Start A Trend.' Ace Score: 652. Category: Skincare.

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WeatherTech -- 'Great Help.' Ace Score: 653. Category: Automotive services.

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Intel -- 'We Make Technology.' Ace Score: 654. Category: Tech hardware.

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Ace Hardware -- 'Best Paint.' Ace Score: 654. Category: Retail.

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Simply Juice -- 'Refreshing.' Ace Score: 658. Category: Non-alcoholic beverages.

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Triscuit -- 'Versatile Crackers for Any Food.' Ace Score: 658. Category: Candies and snacks.

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Universal Studios Resort -- 'Epic.' Ace Score: 659. Category: Travel.

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Kindle -- 'Twice Durable.' Ace Score: 671. Category: Mobile devices.

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Hoover -- 'Get No Cord and No Compromise.' Ace Score: 674. Category: Appliances.

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Sargento -- 'Hundred Per cent Cheese.' Ace Score: 673. Category: Packaged foods.

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Bounty -- 'Something Entirely New.' Ace Score: 676. Category: Household.

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TGI Friday's -- 'January.' Ace Score: 695. Category: Casual dining.

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McDonald's -- 'Pay With Lovin'.' Ace Score: 706. Category: QSR.

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