Accenture appears to be the first Tiger Woods corporate sponsor to cut off ties completely. It won’t be the last.
Unlike some of Tiger’s other sponsors — who have made up nonsense about wanting to give Tiger privacy — Accenture is straight-up saying that based on the events of the last couple weeks, he’s no longer a figure they want to be associated with.
Here’s the full announcement
NEW YORK – (Business Wire) Accenture (NYSE: ACN) today announced that it will not continue its sponsorship agreement with Tiger Woods.
For the past six years, Accenture and Tiger Woods have had a very successful sponsorship arrangement and his achievements on the golf course have been a powerful metaphor for business success in Accenture’s advertising. However, given the circumstances of the last two weeks, after careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising. Accenture said that it wishes only the best for Tiger Woods and his family.
Accenture will continue to leverage its “High Performance Business” strategy and “High Performance Delivered” positioning in the marketplace. The company will immediately transition to a new advertising campaign, with a major effort scheduled to launch later in 2010.
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