ABC Can't Sell Out The Academy Awards


The Oscars may not deliver the cash ABC hoped it would.

The Academy Awards’ scheme to increase audiences with an expanded Best Picture category was expected to drive up ad sales. It didn’t.

The network has yet to sell all of its ad spots for the awards show airing March 7, according to AdvertisingAge. The price for a 30-second ad during the telecast runs between $1.3 million and $1.5 million. This is parallel to last year’s average price of $1.4 million.

For the first time in 60 years, the Academy of Motion Picture Arts and Sciences increased the number of nominees for Best Picture to 10.  By going beyond indie flicks and including mainstream blockbusters films, like Avatar, producers hoped more viewers would tune in. Last year, the Oscars pulled in more than 36 million viewers, up from 2008’s record low.

So why won’t anyone be watching?

Perhaps because everyone already expects box-office dominator Avatar to snag best picture. Ho hum.

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.