Here's What Happened When Abercrombie & Fitch Unleashed 110 Male Models On Hong Kong

abercrombie models

Photo: @Abercrombie/Twitter

In celebration of the opening of its newest flagship store in Hong Kong, Abercrombie & Fitch has imported 110 of its finest male models to wreak havoc in the streets (and hopefully drive customers).The store, located in Central’s Pedder Building, officially opens August 11. But the models, wearing red board shorts and not much else, arrived several days ago to tour the city, pose for pictures and build up buzz for the prepster chain.

They come from Abercrombie & Fitch stores from as far as the U.S., Italy, France, Germany, Denmark, Spain, Japan, Belgium, and Singapore, and are reportedly being put up at the posh W Hong Kong, according to HotelChatter.

Want to know what happened when the models arrived in Hong Kong?

The guys spent time cruising the streets in a branded bus.

And got friendly with the crowds.

Very friendly. This girl looks like she's in heaven.

Striking a pose.

No shirts necessary.

We assume these models were selected for their abs alone.

They caused chaos when they showed up in Hong Kong's Times Square.

Poolside, right where they belong.

Here's one of A&F's promo videos for the 10-day event:

NOW WATCH: Executive Life videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.