“Revenge” fans gave the drama a big ratings boost — days after ABC announced that the show would end after the current season.
In fact, the series attracted its biggest total audience in two months with 4.9 million viewers tuning in, a 9% increase over last week’s 4.5 million viewers, according to Nielsen’s preliminary numbers. The episode also nabbed its biggest young adult audience since Dec. 7 of last year.
But the big ratings news is the show’s 20% increase with adult viewers between the ages of 18-49 — the group advertisers really desire. “Revenge” earned a 1.2 rating/4 share versus last week’s 1.0/3. It also beat CBS’s “Battle Creek” (0.7/2) and NBC’s “American Odyssey” (0.5/2) ratings, its broadcast network competition in the 10 p.m hour.
A number of things could’ve given “Revenge” the boost. First, curiosity. Lapsed and new viewers may have heard of the cancelation and decided to tune in to find out what’s happening on the show and if they felt it deserved to be done-zo.
(Warning: Spoiler alert ahead)
Second, the recent major character death. Fans may have been hooked by the demise of the show’s Queen Bee Victoria Grayson (Madeleine Stowe) and the fallout for Emily (Emily VanCamp), who was framed by Victoria for her murder.
And third, a strong lead-in show. “Revenge” could’ve been helped by the finale of “Secrets & Lies,” which aired at 9 p.m. and scored a series-high audience of 6.4 million viewers (a 10% increase over last week’s episode) and a steady 1.7/5 rating in that advertiser-coveted Adults 18-49 demographic. Many of those people can stick around and help drive ratings for the next show up.
Regardless, these ratings could mean that “Revenge” may end its four season run next week with a pretty good ratings sendoff.
Last Wednesday, just hours after BI named “Revenge” on its list of 15 shows that will most likely be canceled, ABC announced that the drama would end after its current fourth season.
During its first season, “Revenge” helped to rejuvenate ABC after a string of failed dramas. But, its following three seasons have been plagued with declining ratings, creative problems, mini story reboots, and a drop in social buzz. Yet, it still holds a sweet space in ABC’s rebound in the drama category, which now includes solid shows like “Scandal,” “How to Get Away With Murder” and “Once Upon a Time.”
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