ABC Family is changing its name to Freeform

ABC Family is distancing itself from its sister network, ABC, with a new rebranding. As of January 2016, the network will be known as Freeform.

According to the network’s press release, the change is part of an evolution that will strengthen the network’s service of a the younger-skewing group of 14-34-year-olds the network is calling “becomers.”

“Freeform evokes the spirit and adventure of our audience,” ABC Family President Tom Ascheim said in a statement. “Freeform will deliver new, exciting original content as well as all the favourite shows our viewers already love on ABC Family.”

Watch a teaser about the rebrand below:

 More to come…

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