Now that the format war with HD-DVD is over, the biggest hurdle getting people to buy Blu-ray players is that they’re too expensive. And it looks like that problem won’t go away this holiday season: Sony’s (SNE) two U.S. Blu-ray players will be priced at $400 and $2,000.
So while wealthy movie addicts might pick up a player this year, don’t expect big, mainstream sales until Blu-ray players dip below $200. It’s still possible that some gadget maker and/or retailer could price a device at $200 this year — but it won’t be Sony.
Which is probably why the electronics giant is still projecting it’ll sell more Blu-ray-equipped PlayStation 3 game consoles this year than all manufacturers will sell standalone Blu-ray players. WSJ:
Sony said it expects industrywide Blu-ray player and recorder sales to more than triple to about seven million units in the current business year ending March 2009, from 2.1 million a year earlier. Of that, Sony expects to sell 3.1 million units, which is about a 44% share. It also expects to sell 10 million PlayStation 3 video game consoles, which can be used to watch Blu-ray movies.
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