A Simple Guide To Social Networks: What Goes Viral Where, And Who Uses What

buddy media social marketing

Photo: Buddy Media / Luma Partners

Social media marketing is getting incredibly complicated.Nothing has made this more clear than Luma Partners and Buddy Media’s infographic of the social media landscape, on the right.

Online marketing agency The Search Agency has put together a research package to help simplify things.

It reveals what kinds of users are on which social networks, why they are on those sites, and what types of content goes “viral” on those sites.

First, an overview.

Twitter is a neutral platform where you can reach just about anybody.

Facebook, also ubiquitous, is more photo-friendly

StumbleUpon sends more traffic than any platform but Facebook

Google+ is skewed toward men

Digg is not a place for business information

Pinterest is a how-to platform for women

Reddit is for men who like funny stuff

LinkedIn is for work. It skews male.

Go to these sites to learn more.

If Twitter is your favourite social network, here's a crucial resource…

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.