A Surprisingly Large Number Of People WANT To Receive Marketing Texts On Their Phones—Here's Today's Ad Brief

girl texting

Photo: Flickr/Juan Nosé

In completely surprising news, it looks like some people actually want marketing campaigns to be texted to their mobile phones. According to Harris Interactive’s survey of 2,262 adults, only four per cent of mobile users receive marketing-related texts, and of those who don’t get them (aka, most people), a whopping 33 per cent would be “somewhat interested” in receiving them. That’s not the biggest endorsement, but it’s definitely more than nothing. The survey also found:

  • 20 per cent of adult phone owners made purchases through said phone last year
  • 34 per cent of adults made purchases through their phones if only looking at smart phone owners
  • 32 per cent of consumers are more likely to visit a store after receiving a marketing text
  • 38 per cent are more likely to visit a brand’s website after receiving a text

Adweek has a piece out today about how many brands heavily rely on Facebook for their Mother’s Day marketing campaigns.

After 15 years, Shelly Lazarus  is stepping down as chairman of Ogilvy & Mather. CEO Miles Young will take her place as of July 1st.

Gap has put up a new poster in Los Angeles featuring a same-sex couple along with the tag line: Be One. (Conservative protests to begin in three … two … one …)

Pepsi has been slipping: It is only the third soda, behind Diet Coke. Ad Age has looked into what the brand is doing to make itself over while still not trying to make any truly drastic changes, like a logo change.

After being trapped in a four-way, Atlanta-based Hooters of America has decided to go with Fitzgerald+CO as its new lead creative agency of record.

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