A Real Quick Note On How Uber Is Doing It All Wrong In New York

maya uberWSJ’s Maya Baratz arrives at Uber NYC’s launch party in the car service.

Photo: Uber Blog

Johnnie Manzari recently wrote about Uber, the app that lets you summon a town car taxi in a blog post.He wrote:

Travis Kalanick, the CEO of Uber, was asked by a female friend why someone in New York City would use Uber when taxis were readily available. He replied “Why do you have a Louis Vuitton purse and not keep your things in a paper bag?”

Kalanick is wrong.

The only reason to use a black car in New York is that is raining, or that you are in an outer-borough, where there are no yellow cabs.

For example, black cars are a big business where I live, in Washington Heights.

On a Saturday night, for example, people call up dispatchers on their cell phones and get a black car to go out to dinner or whatever.

At the local movie theatres, black cars are constantly dropping people off. The famous Arthur Avenue in The Bronx is lined with them.

Anyway, Uber is missing out big time on this business.

If you open the app up in the Bronx or even way uptown where I am, it tells you there are no cars available.

That’s silly.

It should quit focusing on being a fancy brand, and try to be something useful instead.

Check out one of Uber’s fancy promotions below:

Produced by Daniel Goodman

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