The Cannes Lions festival is an annual hoop-la for the global advertising industry.
It attracts the most important people in the advertising world and, increasingly, celebrities like Gwyneth Paltrow and Brad Pitt.
It’s an important place for executives to strike deals over a casual glass of wine on yachts — and while there’s a big speaker programme with Silicon Valley executives and actors, not everyone necessarily wants to be seen.
A guestlist obtained by Business Insider shows some tech and entertainment executives turning up somewhat under the radar.
Some caveats about the list: it’s not a complete guestlist, showing only about 6,000 attendees. According to Cannes Lions’ owner Ascential, around 10,000 people came to Cannes last year, so there are almost certainly people missing from our list. The list also shows who registered and paid for Cannes Lions passes — that doesn’t mean they actually turned up.
Apple, usually quiet at Cannes, sent at least two advertising executives. They were vice president of marketing Tor Myhren, who was down for a speaker slot, and advertising director Clay Mills.
Amazon is another quiet but increasingly feared presence in the ad industry. The list shows global general manager for Amazon advertising and media, Claudine Cheever, attending. Cheever was a jury member for the Cannes Lions awards. Business Insider also understands Seth Dallaire, vice president of global ad sales at Amazon Media Group, went, though he doesn’t appear on the list. Then there are the executives who promote Amazon as a consumer brand: executive creative director Michael Boychuk and EU director of advertising Simon Morris.
Snap CEO Evan Spiegel is on the list, along with more than 40 staffers.
Pandora founder Tim Westergren appears on the list, and the streaming service had a pretty swish yacht at the festival.
And VaynerMedia founder Gary Vaynerchuk was down to attend, despite an embarrassing moment last year where his company threw a party inviting “attractive females and models.”
Rounding out the list of billionaires who secretly turned up was Nick Candy, a British property tycoon who also invests in a number of advertising and tech companies. His investment firm, Candy Capital, had a large yacht at the festival.
Then there were the not-so-secret attendees on our list — the celebrities and tech executives who were speaking or performing. These included:
- Halle Berry
- A$AP Rocky (whose job title is simply “Rapper” on the guest list)
- Wyclef Jean
- Gwyneth Paltrow
- Footballer Steven Gerrard
- Run the Jewels
- Pussy Riot
- Photographer Mario Testino
- Jessica Alba
- “This American Life” host Ira Glass
- Ellie Goulding
- Helen Mirren
- Ian McKellen
- Facebook COO Sheryl Sandberg
- Twitter CEO Jack Dorsey