Blockbuster may rise again.
Dish Network, which purchased the bankrupt brand for $320 million in April, may launch a Web-only cable channels service using the Blockbuster name, the New York Post reports.
There are few details about the plan, but it would allow users to pay for existing cable channels and have them stream directly to their computers.
The move, if it happens, could have further-reaching implications.
Namely, it’s a step in the transition to a la carte cable.
Dish CEO Charlie Ergen wants to secure broadband-only rights, which would eliminate many of the restrictions that govern current cable packages.
According to Claire Atkinson at the Post:
The benefit to negotiating for broadband-only rights is that Dish would have the right to circumvent its tightly worded contracts for satellite-delivered programming and have more flexibility to offer smaller, lower-cost bundles moving it in the direction of a la carte.
Google is also looking to get into the streaming business, but Dish has an advantage because they already negotiate with cable companies for the rights to traditional cable. This means that any broadband-only rights could be an add-on for the Dish/cable deal whereas Google would have to shell out significantly more cash to secure broadband-only rights.
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.